The client wanted to create a business case interview preparation product that stood out from other similar products that were currently on the market. Most case interview preparation sites use videos, PowerPoint and other passive approaches to helping candidates prepare to take case interviews. These products had low user engagement and retention rates.
We presented a three-part solution to develop a brand, training product and delivery method.
1) Brand: We collaborated with the founders to design a color palette and logo for the company. We used this branding to design the website and eLearning course template.
2) Training Product: We developed a scenario-based eLearning product that simulated a real business case interview using Articulate Storyline 360. The product include interactive questions, narration, animated videos created in Vyond and simulation videos created in Techsmith Camtasia.
3) Delivery: We developed a WordPress website using BlueHost as the hosting company, LearnDash as the learning management system and Stripe as the e-commerce platform.
4) Marketing: We developed and implemented a marketing strategy that included organic social media marketing, SEO and word-of-mouth techniques.
The website launched on time and we continue to work with Case Owl on developing new products and marketing their brand.
“We are super excited about the work that Enovate Learning did for us to get our product launched. We had a vision they were able to help us make it a reality. They were collaborative and really listened to what we were trying to create. We continue to work with them in creating more eLearning products.” Co-founder.